Disney Ventures Into NFT: Collaborates With Dapper Labs For Pixar And Star Wars Collectibles

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Dapper Labs, the Web3 game studio known for projects such as National Basketball Association (NBA) Top Shot and CryptoKitties, has made a major announcement in the non-fungible token (NFT) market. The company revealed its plans to launch Disney Pinnacle, a “cutting-edge” digital pin-collecting and trading platform. 

This new platform will showcase characters from Disney’s century-long legacy and icons from Pixar and the universe of Star Wars. These characters will be uniquely designed as tradable digital pins, drawing inspiration from the pins sold at Disney theme parks.

Dapper Labs Unveils Disney Pinnacle

According to recent reports, Disney Pinnacle is set to provide fans with an “engaging and socially driven experience.” The platform will enable collectors to interact, trade, and build personalized assortments of digital pins from anywhere worldwide. 

Roham Gharegozlou, co-founder and CEO of Dapper Labs, expressed his excitement about the project. Gharegozlou highlighted Disney Pinnacle as a product developed from the company’s accumulated knowledge and experience. 

Dapper Labs, renowned for creating influential projects, has also developed the Flow blockchain specifically for large-scale consumer applications like collectibles and games. 

Gharegozlou emphasized that Disney Pinnacle has been designed to incorporate these learnings and provide fans with “unparalleled convenience and accessibility.” Gharegozlou stated:

Disney Pinnacle is an all-new product designed from the ground up to incorporate everything we’ve learned over the past few years

This collaboration marks another significant partnership for Dapper Labs, following its multi-year collaborations with Google and the National Football League (NFL). Disney Pinnacle is scheduled to launch later this year on the Apple App Store for iOS devices, the Google Play Store for Android devices, and through its website. 

Ethereum NFT Marketplaces Show Resurgence

According to a Messari report, the consumer crypto market has been witnessing small recoveries, and this trend is reflected in the recent performance of Ethereum (ETH) NFT marketplaces. 

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Ethereum’s NFT marketplace recovery. Source: Messari

After a relative slowdown, these marketplaces have experienced slight resurgences in trading volume. Especially notable is the resurgence in Ethereum profile picture (PFP) collections, where activity has picked up in recent weeks.

On the other hand, despite the growth observed in the broader Solana ecosystem over the past month, the NFT marketplaces on Solana have yet to reflect this trend. 

While Solana has gained traction in various sectors, including decentralized finance (DeFi) and gaming, the NFT marketplaces on the Solana blockchain have not experienced a proportional surge in activity.

Per the report, activity within the NFT ecosystem remains divided between platforms such as TensorHQ and Magic Eden. These platforms have attracted users and facilitated trading activities, contributing to the overall growth of the Ethereum NFT marketplaces. 

However, the report suggests that the Solana NFT ecosystem has yet to establish a dominant marketplace or platform that can match the growth seen on Ethereum.

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ETH’s 5.6% pullback on the daily chart. Source: ETHUSDT on TradingView.com

Featured image from Shutterstock, chart from TradingView.com 

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